A remodeling business with real search traffic and zero tracked leads.
TG Renovates does bathroom and kitchen remodeling in the Michiana area — considered, expensive jobs where trust and photos matter more than almost anything else. The old site had months of search traffic and no way to tell what any of it was doing.
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Six months of data. Zero tracked conversions.
Before we touched anything, we pulled TG's actual Search Console and analytics history: real impressions, real clicks, but not a single tracked conversion — no way to know if any of that traffic ever turned into a lead. The money keywords (specific remodel types, specific towns) were buried behind generic content pulling in visitors from nowhere near their service area.
What We Built
A rebuilt site
Migrated the whole site onto a fast, modern build — mobile-first, since homeowners planning a remodel are usually browsing photos on their phone.
SEO carried forward, not thrown away
Every page that already ranked got a proper redirect, so the site kept its search history instead of starting from zero.
Leads wired to the CRM
Every contact form now lands as a tracked lead in the CRM — verified live before the site went public, not assumed to be working.
Honestly
This is a website and SEO foundation story, not an ads story yet — TG Renovates hasn't run paid ads with us. The proof here is what a real technical rebuild does to a site that traffic was already reaching but converting nothing: the visual proof, trust signals, and honest pricing information the local homeowner persona actually needed to see, now live where Google can find it.
Home remodeling marketing questions
What matters most for a remodeling company's website?
Visual proof first — real project photos, not stock images. Then trust signals (reviews, years in business, guarantees) and honest pricing information, since remodels are considered purchases that take research before someone calls. Fast load times on mobile matter too; most homeowners are browsing on their phone.
We already have traffic — why isn't it turning into leads?
That's exactly what TG Renovates' data showed: real impressions and clicks with zero tracked conversions. Usually it means the site isn't capturing the leads that are already showing up, or the content ranking is generic and not the money pages a homeowner actually wants.
Will I lose my Google rankings if I rebuild my site?
Not if it's done right. Every page that already ranks gets a proper 301 redirect to its new location, so the search history carries forward instead of resetting to zero.
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